Editorial

athflow

Embracing Athflow: The Intersection of Comfort, Style and Minimalism

In the world of fashion and lifestyle, trends come and go, but some concepts endure, seamlessly blending style with practicality. One such trend ga...

Genderless Fashion: Celebrating the Individual, Not Erasing Gender

The rise of genderless fashion is not by accident or coincidence, but a reflection of the zeitgeist of our generation. Discover why this style is ...

What's in a Noragi? Discover the perfect blend of comfort, freedom and style

Explore the world of traditional Japanese outerwear and discover why we created the Freedom Noragi Jacket - now in version 2.0. Traditional Ja...

Athflow: The Perfect Blend of Comfort, Versatility and Style

Do you find yourself often showing up to meals with friends or post-work drinks looking like you just came from the gym or office? Athleisure wear...

athflow

Genesis: Where it all begins [Lookbook]

Introducing 'Genesis', our new Core Essentials line that celebrates our brand's origins and is a reflection of our journey. Genesis Core Tank and...

Dancer kevin in mid air jump split in rise cropped hoodie and freedom harem joggers

athflow

The Freedom Collection: Feel Your Freedom [Lookbook]

"What is your freedom?" If you were truly free to be yourself, what would that look like? Our Freedom collection calls for the emancipation of the ...

2021 Recap 🧢 & 2022 [Sneak Peek]

Another year has come to an end and I'm really so grateful for all your support this year.Every purchase. Every visit on to our website. Every soci...

The Bold Collection: Ice, ice cotton [Lookbook]

The deal with Odell So you’re wondering what is the difference between regular cotton and the ice cotton we’ve been ranting in our product descript...

Poppin’ My First Pop-Up Cherry – What I learned and my next one

So on 24 Jan I popped my first pop-up cherry. I know it’s been a couple of weeks but I thought I’d share it here at least so that others may come t...

6 Practical Tips To Make Your Early Morning Run Easier

We all know how hard it is to wake up early in the morning. You know those inner voices in your head that tell you to just stay in bed or to hit th...

Pre-launch 2020: Keep the fire burning [Lookbook]

Softness like no other Instead of creating another run-of-the-mill cotton tee, we decided to take our pre-launch collection to the next lev...

Welcome to my world of Finix!

Hi, my name is Leonard Cheong and I’m the founder and creative mastermind behind Finix Wear. I’m really excited and glad that you’ve decided to joi...